Pitch
Amendments from
Feedback
From our
pitch we received the feedback that our target audience should be more specific
and be aimed at younger males rather than the older audience. The feedback
indicated that the older audience, which we before aimed our campaign at, would
not be the suitable as the sex appeal technique that we will use in out advert
would not appeal to the older male as most men above 40 will most likely be
married or in a relationship already. Therefor we will aim our campaign at the
middle class, successful man, who would be much more attracted by the sex
appeal and being chased after by women. These would be around the age range of
20 to 30.
