Ideas Generation
I chose these possible colours as each one looks quite premium as is the brand we are promoting and they also represent money with for example the green and gold. I will use white text as it will really contrast and stand out against the black background, catching the eye of the audience. Especially with the black, gold and white these are all colours used for the bottle and packaging of the aftershave and would maintain the synergy between each aspect of the campaign.
Production Script
Storyboard
Here is an example of a trip hazard with us filming outside the actors could trip over due to the side of the footpath.
There may also be puddles on the floor due to the rain which could lead to people slipping over. To prevent this we will make sure that people are wearing suitable footwear.
Cars may also pull out from the side of the road or want to drive past whilst we are filming. We will avoid this by making everybody aware of oncoming traffic and assuring that everybody is off the road.
Recce's
Production Schedule
Commercial Budget
Director - £691
Producer - £691
Camera – £473
1st assistant director - £404
Make-up artist - £280
Sound operator – £377
Editor - £359
Director of photography – £650 - £1124
Gaffer – rigging for 8 hour day £304 shooting rate for a 10 hour
day £380
Spark – £245-£328
Crew total - £5,107
Camera – £300
Lens – £120
Tripod – £35
Lighting – £25
Boom – £12
Editing software - £410
Monitor - £50
Headphones - £8
Tracks and Dolly - £70
Equipment total - £1,301
